How Arrow Marketing 360 Helped Aten Wellness Build a Powerful Digital Ayurvedic Brand
Learn how Aten Wellness grew its online visibility and customer engagement through strategic digital marketing led by Arrow Marketing 360.
🔍 Background
Aten Wellness is a leading Ayurvedic health supplement brand established in 2014, with a mission to promote physical, mental, and spiritual well-being through ancient Ayurvedic practices. Known for its quality herbal products made from organic and wildcrafted ingredients, the company manufactures its supplements in GMP- and FDA-certified facilities.
Despite a strong foundation offline, Aten Wellness lacked a meaningful digital footprint. They came to Arrow Marketing 360 to bridge that gap and build a powerful online identity that could reflect their product quality, brand values, and legacy.
🚧 Challenges
Before partnering with Arrow Marketing 360, Aten Wellness faced the following key issues:
❌ No professional or conversion-optimized website
❌ Low visibility on search engines
❌ No SEO-optimized content or blogs
❌ Weak social media presence
❌ Limited reach beyond existing customer base
❌ No digital ad campaigns or remarketing systems
🎯 Objectives
The goal was to:
- ✅ Build a mobile-friendly, SEO-ready website
- ✅ Improve brand discoverability through search engines
- ✅ Create value-driven social media content
- ✅ Launch strategic ad campaigns for reach and conversions
- ✅ Establish Aten Wellness as a trusted online Ayurvedic brand
Our Strategy
Arrow Marketing 360 crafted a three-phase digital transformation plan: Brand Identity → Visibility → Conversions
1️⃣ Website Development & UX Optimization
We built a clean, responsive landing page that:
- Reflected the Ayurvedic identity of the brand
- Explained their philosophy and product categories
- Highlighted certifications and testimonials
Included clear CTAs for customer inquiries and product discovery
2️⃣ Search Engine Optimization (SEO)
We implemented a tailored SEO strategy:
- Researched high-volume keywords like “best Ayurvedic immunity booster,” “natural liver detox,” etc.
- Optimized product descriptions, meta titles, and page speed
Created a blog strategy around holistic wellness education
3️⃣ Social Media Strategy
We designed a cohesive social media calendar including:
- Ayurvedic health tips and myths vs. facts
- Seasonal product highlights (e.g., monsoon care)
- Ingredient deep-dives: Amla, Ashwagandha, Shilajit
- Customer reviews and storytelling
- Festive greetings with health-related messages
Every post was visually on-brand and aimed at education over promotion
4️⃣ Paid Ad Campaigns
To expand reach and attract new customers, we launched:
- Niche Facebook and Instagram campaigns
- Google Ads for brand + product keywords
- Retargeting ads for website visitors
Festive promotions to tap into seasonal buying behavior
📊 Results
📈 Metric | 🔴 Before | 🟢 After |
🌐 Online Visibility | Minimal | +250% increase in organic traffic |
📥 Sales Inquiries | Only offline | 3x more via digital channels |
📲 Social Media Engagement | Practically zero | 6,000+ followers, 4x engagement |
🔍 SEO Ranking | Not listed | Top 10 for 20+ key terms |
💬 Brand Recall | Weak outside existing base | Featured in wellness communities |
💬 Client Testimonial
“We’ve always believed in the wisdom of Ayurveda, and Arrow Marketing 360 helped us share that belief with the world. They transformed our presence online, and we’re now reaching people we never thought we could before.”
— Founder, Aten Wellness
🧠 Conclusion
With a thoughtful digital strategy and holistic execution, Arrow Marketing 360 helped Aten Wellness evolve from a traditional offline brand into a digital-first Ayurvedic powerhouse.
We didn’t just build a website—we created a brand experience. We didn’t just post content—we told stories that healed, inspired, and sold.
