Author name: Islam

Reading Time: 3 minutesCase Study: Driving Growth for Qelica Care with Targeted and Effective Digital Marketing by Arrow Marketing360 Learn how Qelica Care achieved measurable growth through our data-driven digital marketing approach. Request a Free Consultation At Arrow Marketing360, we love working with brands that are making a real difference in people’s lives—and Qelica Care is one of them. Qelica offers high-quality personal hygiene and wellness products designed for everyone. Their mission is to break the silence around hygiene issues and promote confident, healthy living for all. The Problem: A Great Product, But Not Enough People Knew About It When Qelica Care came to us, they had amazing, science-backed products and a clear mission. But like many new wellness brands, they faced some big challenges: Their website wasn’t converting visitors into customers despite efforts in digital marketing for wellness brands. They were not reaching the right audience on social media through targeted wellness brand marketing. There was low awareness about their product benefits due to limited digital marketing for wellness brands. Their digital marketing wasn’t consistent or targeted, impacting overall brand growth. They needed help making their brand visible, trusted, and engaging online through expert digital marketing for wellness brands—and that’s exactly what we do best. Request a Free Consultation Our Strategy: Shopify + Smart Marketing = Growth We crafted a full-funnel Shopify digital marketing strategy using our deep experience in Shopify optimization, content marketing, SEO, and paid ads. Our goal was simple: turn Qelica’s store into a magnet for traffic and sales. 1. Shopify Store Optimization We improved Qelica Care’s Shopify storefront by: Redesigning product pages for better readability and mobile responsiveness.   Adding clear CTAs (Buy Now, Subscribe & Save, etc.).   Improving product images and descriptions to match customer intent.   Integrating apps for upselling and customer reviews. 2. SEO & Blog Content We added keyword-rich content on product pages and blog posts focused on personal hygiene and gender-inclusive care. This helped Qelica rank higher on Google and drive free organic traffic. 4. Paid Ad Campaigns We launched targeted Google Shopping and Meta ads with product-specific landing pages. This helped Qelica get noticed by new customers already searching for wellness solutions. 5. Social Media + Email Automation We created social content that educated and engaged. On Shopify, we set up email automation to send: Welcome emails Abandoned cart follow-ups Product recommendations The Results: Growth That Speaks for Itself Here’s what Qelica Care achieved within a few months of working with Arrow Marketing360: ✅ 150% increase in website traffic✅ 80% jump in Shopify sales✅ Cart abandonment recovery improved by 40%✅ Email open rates increased to 35%✅ Social media engagement up by 3X✅ Google rankings for hygiene keywords significantly improved Get A Free Consultation Get A Free Consultation 💬 What the Client Said “Arrow marketing 360 handles all our digital platforms, including Google, Facebook, YouTube, Website, and SEO. They keep a close eye on our audience and report to us on time, and deliver great results.” Dr. Dimple Singh, PT, DPT Chesterton Physical Therapy Conclusion: From Quiet to a Strong Wellness Brand By combining Shopify best practices with smart, data-driven marketing, we helped Qelica Care become a recognizable and trusted wellness brand. Their store now converts, educates, and engages—just like they always hoped it would. Let’s Grow Your Shopify Store Too Are you a wellness or e-commerce brand trying to grow online?At Arrow Marketing360, we specialize in Shopify store optimization and performance marketing tailored to health & wellness businesses. 👉 Book your free consultation today Let’s build your success story—just like we did for Qelica Care. Get A Free Consultation

Reading Time: 4 minutesCase Study: How We Helped Chesterton Physical Therapy Boost Visibility & Drive More Patient Appointments Learn how Chesterton Physical Therapy achieved outstanding growth through our proven digital marketing strategies. Request a Free Consultation At Arrow Marketing360, we believe in the power of digital marketing to transform local healthcare businesses. One such transformation was with Chesterton Physical Therapy, a dedicated physical rehab clinic in Chesterton, Indiana, known for its personalized care and patient-first service. When they approached us, they had a strong offline reputation, but their digital presence didn’t reflect it. They needed more than just a website or a few ads — they needed a cohesive strategy to boost online visibility, build patient trust, and compete effectively in the digital space. 🏥 Client Overview Client: Chesterton Physical TherapyIndustry: Healthcare / Physical TherapyWebsite: chestertonpt.com Locations: Chesterton:   425 Sand Creek Dr. N, Suite C   Chesterton, IN 46304   Phone: (219) 926-9779 Michigan City:   320 Dunes Plaza   Michigan City, IN 46360   Phone: (219) 898-4360 Portage:   3190 Willowcreek Rd, Suite A   Portage, IN 46368   Phone: (219) 682-2990 🏥 Client Overview Client: Chesterton Physical TherapyIndustry: Healthcare / Physical TherapyLocations: Chesterton:   425 Sand Creek Dr. N, Suite C   Chesterton, IN 46304   Phone: (219) 926-9779 Michigan City:   320 Dunes Plaza   Michigan City, IN 46360   Phone: (219) 898-4360 Portage:   3190 Willowcreek Rd, Suite A   Portage, IN 46368   Phone: (219) 682-2990Website: chestertonpt.com 🚨 The Challenge: Building a Digital Identity from the Ground Up Before working with us, Chesterton Physical Therapy was facing a problem many local clinics encounter — their online efforts weren’t bringing in new patients. Their website was outdated and hard to navigate, especially on mobile devices. They weren’t ranking for local search terms, which meant potential patients couldn’t easily find them online. Social media activity was sporadic and lacked the consistency needed to build a loyal following. They had no system in place to collect reviews or manage their online reputation. They had the expertise and quality of service — they just needed help telling their story digitally. Request a Free Consultation 🎯 Our Solution Our team at Arrow Marketing360 took a step back to understand who Chesterton Physical Therapy was and where they wanted to go. Based on their goals, we created a step-by-step marketing plan built on data, creativity, and strategy. 1. Website Overhaul We started with a complete website redesign. The goal was simple — create a fast, clean, and mobile-friendly experience that made it easy for users to find services, understand the clinic’s strengths, and book appointments. We also added clear calls to action and built service-specific landing pages optimized for local SEO. 2. Search Engine Optimization (SEO) We targeted high-converting local keywords like “Physical Therapy in Chesterton.” Built citations and optimized their Google Business Profile. 3. Local SEO Optimization To improve visibility in Google searches, we built a local SEO plan tailored to their services and region. This included keyword-rich content, optimized meta tags, improved Google Business Profile management, and local citation building — all focused on helping them show up when people searched for physical therapy nearby. 4. Paid Campaigns for Targeted Reach We launched highly focused Google and Facebook ad campaigns targeting patients looking for therapy solutions like post-surgery recovery, sports injuries, and chronic pain management. Each campaign directed traffic to dedicated landing pages, helping turn interest into actual appointments. 6. Social Media Strategy We didn’t just post randomly — we created a clear content calendar focused on value. From wellness tips and exercise advice to real patient stories and staff introductions, every post helped humanize the brand and connect emotionally with their audience. 📊 The Results Within just a few months, the results started speaking for themselves: Organic Website Traffic Grew by 60% Thanks to better SEO and an optimized site, more people were discovering Chesterton Physical Therapy online. Leads and Appointments Rose by 40% The combination of better user experience and targeted ads led to a major uptick in inquiries and bookings. Google Rankings Improved Significantly They began appearing on Page 1 for multiple local therapy-related keywords. Social Media Presence Tripled With consistent content and engagement, their follower count and interaction rates climbed quickly. More Than 100 New Positive Reviews Their online reputation became one of their biggest digital assets. Get A Free Consultation Get A Free Consultation 💬 What the Client Said “Arrow marketing 360 handles all our digital platforms, including Google, Facebook, YouTube, Website, and SEO. They keep a close eye on our audience and report to us on time, and deliver great results.” Dr. Dimple Singh, PT, DPT Chesterton Physical Therapy Final Thoughts Helping Chesterton Physical Therapy grow digitally was more than just a project — it was a partnership. By combining smart strategy with consistent execution, we helped them build a digital brand that matches their real-world impact. At Arrow Marketing360, we know healthcare is personal — and so is marketing. We take the time to understand your practice, your goals, and your audience, so we can deliver results that truly matter. Ready to Take Your Practice Online? Whether you’re a clinic, hospital, or private practice — we’re here to help you grow. Let’s talk about how we can build your brand, attract more patients, and turn your digital presence into a powerful asset. 👉 Book your free consultation today with Arrow Marketing360. Get A Free Consultation