Case Study: How We Helped Chesterton Physical Therapy Boost Visibility & Drive More Patient Appointments
Learn how Chesterton Physical Therapy achieved outstanding growth through our proven digital marketing strategies.
At Arrow Marketing360, we believe in the power of digital marketing to transform local healthcare businesses. One such transformation was with Chesterton Physical Therapy, a dedicated physical rehab clinic in Chesterton, Indiana, known for its personalized care and patient-first service.
When they approached us, they had a strong offline reputation, but their digital presence didn’t reflect it. They needed more than just a website or a few ads — they needed a cohesive strategy to boost online visibility, build patient trust, and compete effectively in the digital space.
🏥 Client Overview
Client: Chesterton Physical Therapy
Industry: Healthcare / Physical Therapy
Website: chestertonpt.com
Locations:
Chesterton:
425 Sand Creek Dr. N, Suite C
Chesterton, IN 46304
Phone: (219) 926-9779
Michigan City:
320 Dunes Plaza
Michigan City, IN 46360
Phone: (219) 898-4360
Portage:
3190 Willowcreek Rd, Suite A
Portage, IN 46368
Phone: (219) 682-2990
🏥 Client Overview
Client: Chesterton Physical Therapy
Industry: Healthcare / Physical Therapy
Locations:
Chesterton:
425 Sand Creek Dr. N, Suite C
Chesterton, IN 46304
Phone: (219) 926-9779Michigan City:
320 Dunes Plaza
Michigan City, IN 46360
Phone: (219) 898-4360Portage:
3190 Willowcreek Rd, Suite A
Portage, IN 46368
Phone: (219) 682-2990
Website: chestertonpt.com
🚨 The Challenge: Building a Digital Identity from the Ground Up
Before working with us, Chesterton Physical Therapy was facing a problem many local clinics encounter — their online efforts weren’t bringing in new patients.
- Their website was outdated and hard to navigate, especially on mobile devices.
- They weren’t ranking for local search terms, which meant potential patients couldn’t easily find them online.
- Social media activity was sporadic and lacked the consistency needed to build a loyal following.
- They had no system in place to collect reviews or manage their online reputation.
They had the expertise and quality of service — they just needed help telling their story digitally.
🎯 Our Solution
Our team at Arrow Marketing360 took a step back to understand who Chesterton Physical Therapy was and where they wanted to go. Based on their goals, we created a step-by-step marketing plan built on data, creativity, and strategy.
1. Website Overhaul
We started with a complete website redesign. The goal was simple — create a fast, clean, and mobile-friendly experience that made it easy for users to find services, understand the clinic’s strengths, and book appointments.
We also added clear calls to action and built service-specific landing pages optimized for local SEO.
2. Search Engine Optimization (SEO)
- We targeted high-converting local keywords like “Physical Therapy in Chesterton.”
- Built citations and optimized their Google Business Profile.
3. Local SEO Optimization
To improve visibility in Google searches, we built a local SEO plan tailored to their services and region.
This included keyword-rich content, optimized meta tags, improved Google Business Profile management, and local citation building — all focused on helping them show up when people searched for physical therapy nearby.
4. Paid Campaigns for Targeted Reach
We launched highly focused Google and Facebook ad campaigns targeting patients looking for therapy solutions like post-surgery recovery, sports injuries, and chronic pain management. Each campaign directed traffic to dedicated landing pages, helping turn interest into actual appointments.
6. Social Media Strategy
We didn’t just post randomly — we created a clear content calendar focused on value.
From wellness tips and exercise advice to real patient stories and staff introductions, every post helped humanize the brand and connect emotionally with their audience.
📊 The Results
Within just a few months, the results started speaking for themselves:
- Organic Website Traffic Grew by 60%
Thanks to better SEO and an optimized site, more people were discovering Chesterton Physical Therapy online. - Leads and Appointments Rose by 40%
The combination of better user experience and targeted ads led to a major uptick in inquiries and bookings. - Google Rankings Improved Significantly
They began appearing on Page 1 for multiple local therapy-related keywords. - Social Media Presence Tripled
With consistent content and engagement, their follower count and interaction rates climbed quickly.
More Than 100 New Positive Reviews
Their online reputation became one of their biggest digital assets.
💬 What the Client Said
Final Thoughts
Helping Chesterton Physical Therapy grow digitally was more than just a project — it was a partnership. By combining smart strategy with consistent execution, we helped them build a digital brand that matches their real-world impact.
At Arrow Marketing360, we know healthcare is personal — and so is marketing. We take the time to understand your practice, your goals, and your audience, so we can deliver results that truly matter.
Ready to Take Your Practice Online?
Whether you’re a clinic, hospital, or private practice — we’re here to help you grow. Let’s talk about how we can build your brand, attract more patients, and turn your digital presence into a powerful asset.
👉 Book your free consultation today with Arrow Marketing360.
