Case Study: Driving Growth for Qelica Care with Targeted and Effective Digital Marketing by Arrow Marketing360
Learn how Qelica Care achieved measurable growth through our data-driven digital marketing approach.
At Arrow Marketing360, we love working with brands that are making a real difference in people’s lives—and Qelica Care is one of them. Qelica offers high-quality personal hygiene and wellness products designed for everyone. Their mission is to break the silence around hygiene issues and promote confident, healthy living for all.
The Problem: A Great Product, But Not Enough People Knew About It
When Qelica Care came to us, they had amazing, science-backed products and a clear mission. But like many new wellness brands, they faced some big challenges:
Their website wasn’t converting visitors into customers despite efforts in digital marketing for wellness brands.
They were not reaching the right audience on social media through targeted wellness brand marketing.
There was low awareness about their product benefits due to limited digital marketing for wellness brands.
Their digital marketing wasn’t consistent or targeted, impacting overall brand growth.
They needed help making their brand visible, trusted, and engaging online through expert digital marketing for wellness brands—and that’s exactly what we do best.
Our Strategy: Shopify + Smart Marketing = Growth
We crafted a full-funnel Shopify digital marketing strategy using our deep experience in Shopify optimization, content marketing, SEO, and paid ads. Our goal was simple: turn Qelica’s store into a magnet for traffic and sales.
1. Shopify Store Optimization
We improved Qelica Care’s Shopify storefront by:
- Redesigning product pages for better readability and mobile responsiveness.
- Adding clear CTAs (Buy Now, Subscribe & Save, etc.).
- Improving product images and descriptions to match customer intent.
- Integrating apps for upselling and customer reviews.
2. SEO & Blog Content
We added keyword-rich content on product pages and blog posts focused on personal hygiene and gender-inclusive care. This helped Qelica rank higher on Google and drive free organic traffic.
4. Paid Ad Campaigns
We launched targeted Google Shopping and Meta ads with product-specific landing pages. This helped Qelica get noticed by new customers already searching for wellness solutions.
5. Social Media + Email Automation
We created social content that educated and engaged. On Shopify, we set up email automation to send:
- Welcome emails
- Abandoned cart follow-ups
- Product recommendations
The Results: Growth That Speaks for Itself
Here’s what Qelica Care achieved within a few months of working with Arrow Marketing360:
✅ 150% increase in website traffic
✅ 80% jump in Shopify sales
✅ Cart abandonment recovery improved by 40%
✅ Email open rates increased to 35%
✅ Social media engagement up by 3X
✅ Google rankings for hygiene keywords significantly improved
💬 What the Client Said
Conclusion: From Quiet to a Strong Wellness Brand
By combining Shopify best practices with smart, data-driven marketing, we helped Qelica Care become a recognizable and trusted wellness brand. Their store now converts, educates, and engages—just like they always hoped it would.
Let’s Grow Your Shopify Store Too
Are you a wellness or e-commerce brand trying to grow online?
At Arrow Marketing360, we specialize in Shopify store optimization and performance marketing tailored to health & wellness businesses.
👉 Book your free consultation today
Let’s build your success story—just like we did for Qelica Care.
